Engine search enhances the competitiveness of valve websites

Engine search enhances the competitiveness of valve websites

In the traditional management activities of the valve industry, the universality of the behavior of "search" is the basis of the internal management activities of the enterprise; in addition, the excessive proliferation of information in the information society is the currentControl valveThere is a sharp contradiction between the real external environment of enterprise network marketing activities. On the one hand, the management personnel of the regulating valve enterprise hope to obtain relevant information at the minimum cost, such as market demand information and customer status information to make corresponding decisions. On the other hand, the excessive flooding of external environmental information always interferes with the behavior of enterprises "searching" for related information. The more information, the greater the interference, and the harder it is to find.There is a long-term contradiction between the finiteness of relevant information needed by enterprises and the infinite expansion of network information. Under current technical conditions, the solution is still inseparable from search engines. The method is also applicable to other regulating valve products, such as :Stopcock gate Butterfly valve Safety valve Needle valve Shut-off valve Ball valve The electromagnetic valve Check valveand so on.

　　Second, the importance of search engines to website marketing
From the point of view of regulating valve website marketing, the search function is indispensable.From the perspective of the entire Internet, search is also very important to the entire Internet.In the vast and boundless Internet, there is too much information, and everyone's points of interest are limited.How to find a needle in a haystack cannot be without tools and search engines.Sohu, a company founded by Zhang Chaoyang, used an ad slogan in its early promotion, called "Go out and rely on a map to find Sohu on the Internet."Maps are an important tool to help us reach our destinations in the real world. Sohu combines itself with maps, as if self-esteem is a kind of "map" for finding information on the Internet.It's just that Sohu has not become a company that specializes in helping people find online information, that is, what we call a search engine company.
The development of search engines based on the World Wide Web can be traced back to the lycos that appeared in July 1994. In the same year, the super catalog index launched by Yahoo made the concept of search engines deeply rooted in the hearts of the people.Since then, search engines have become increasingly powerful and comprehensive, and have developed rapidly. Well-known professional search companies such as google, wisenut, inktomi, teoma, and Baidu have emerged.Search engines generally use network "robots" (robot) programs to track relevant information on the website by searching, analyzing, indexing, and retrieving files to meet user search needs.A complete search engine should include five parts: automatic search subsystem, automatic indexing subsystem, automatic indexing subsystem, retrieval query subsystem and user interface subsystem.
After the establishment of a regulating valve enterprise website for marketing purposes, these search engines need to be used to promote the website URL to target customers. There are two main strategies:
1. The marketing strategy of search engines
The so-called push marketing strategy refers tovalveThe company's marketers, through free registration of search engines, exchange links or paid bid rankings, keyword advertising, etc., make their website URLs included in their respective index databases by major search engines.Only in this way, when users search with a search engine, it is possible to find the website.
2. Pull marketing strategies for search engines
The so-called pull marketing strategy means that the marketers of the regulating valve company use search engines to search for external information, including the intelligence of competitors, the regulations and policies of government agencies, the market information of the consumer market, and the information of consumers themselves. Tracking, sorting, and analyzing information, judging the competitive position of one's own website among similar websites, discovering advantages and disadvantages, and proposing ways to improve.
Push-pull marketing strategy with search as the theme is both independent and interdependent, and complements each other, and constitutes the main content of the control valve website marketing.In view of the increasingly prominent role of search and search engines, if an Internet marketing manager's point of view is still: we should go online, build a beautiful website, and build a powerful website, he should have been eliminated long ago;
If the control valve marketing manager's point of view is: we should analyze users, analyze the market, analyze competitors, and develop a website that suits our business needs on this basis, then he has fallen behind; if the marketing manager's point of view is: we should analyze Internal resources and external environment, but should also consider the search engine friendliness and ranking issues, he is not out of date; if the marketing manager’s point of view is: search engine solutions are a key link in the site’s service to users and should be seriously considered, then he should catch Live the pulse of the development of network marketing.
From a search perspective, whether externally or internally,Control valveThe company website should be developed into a "search engine friendly" website.Outside the site, the company’s network image is improved by optimizing the website structure and page content, so that more people can find their website through search engines.In the site, search technology is used to enable users to quickly find product information that they are interested in, so that the company will not lose a potential customer because the user does not find the originally existing online information.It can be said that how important the search engine is to the entire Internet is how important it is to the marketing website of the regulating valve company.